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Give voice to your project's essence so it can speak to those it needs to reach.

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We Can’t Build the New Earth By Working in Old Ways

by Kristen September 11, 2022

Does your brand or company want to contribute to bringing in the New Earth? The Aquarian age? Were you guided by spirit to do this thing? Are you on your MISSION’s path? 

Amazing. 

Make sure you don’t make the mistake of operating in old paradigms while you build your vision. 

If your business desires to be a part of the New Earth in some way, but you’re operating under old paradigms, this misalignment will cost you money, time, and connection. 

We can’t build the new earth using old paradigms. I’m here not only to do marketing in the Aquarian way but to bring in the codes of how to do business in the New Earth.

When every bit of our operations is in support of the New Earth, we are properly aligned and the flow portal opens. 

All of the readings, meditations, intuitions, and guidance you do for yourself on a personal level are available to your business as well. I tap into the field of guidance when I write for a brand, and I teach my clients how to do this as we go. 

How did I figure Divinely Guided Marketing out? 

A combination of my intellectual, educational, and professional journey as a writer and marketer, and my spiritual, embodied, and archetypal journey of finding my mission and gifts. 

Working in Misalignment Causes Problems

Let me tell you a story – When I first started my own company as a marketing consultant and copywriter, I was working for money. Not because I was a money-centric person, but because I was new to this way of working and needed to provide for myself in whatever way possible. 

I quickly attracted experiences and clients that taught me what I needed to know to be a successful freelancer – I was actually hired to write a whole course on freelancing. My biggest client after that was a strategic programmatic marketing agency for pharmaceutical brands. I learned a lot. I also burnt myself out a bit writing for brands I didn’t feel emotionally connected to. 

I changed up my brand a bit and started calling in heart-based brands. The first one I attracted (through a ceremony) was amazing. The founder desired to completely change up the eCommerce industry by redirecting revenue from Amazon to charities through their eCommerce fundraising platform. 

I was passionate about the project –  at first. Then, I slowly started to see through the veil that although the founder had a stellar vision, a strong conviction, and was following his mission – he, unfortunately, was too deeply stuck in the old paradigm. I won’t say too much, but he expected crazy working hours (as he worked around the clock himself), didn’t honor or prioritize people’s individual needs or health, didn’t show gratitude in a genuine way, and simply was working harder, rather than smarter. 

As a projector (Human Design), I can easily tap into what’s working and what’s not in a project. I tried to share my reflections, and although he tried to receive them, nothing ever really changed. 

I went to a three-month course with my mystery school, Las Piramides Del Ka, in Guatemala, that focuses on finding your mission in life by working with the Kabbalistic Tree of Life. The day I started 40 days of silence was exactly the last day of my contract with the said founder. 

I had a deep conviction that although we were doing something good, we were not doing it in the right way. I felt this is why everything was so hard, why nothing ever caught on, and why we were so inefficient (the Achilles tendon for projectors). I knew there was a better way, and I knew I had the opportunity, in 40 days of silence, to tap into all my Aquarianness to extract the codes. 

With no plan, savings, or prospect of work after the course, I notified him that I would not be continuing with him after I returned. (I had left him with 40 days worth of marketing material in preparation for my absence, so I did give 40 days notice :). 

What happened afterward was scary – getting out of a deep journey with no income or job was fucking hard. But almost immediately, I reconnected with someone I had met briefly in San Marcos La Laguna. She had been praying for someone to work on SolarPunk Society’s website when we met. We’d spoken about working together but nothing materialized while I was still working on the old project. 

Working in Alignment Creates Flow

Now, was the time. I flew to meet her in Tulum and we proceeded to work in the most efficient flow I’ve ever experienced. It was magic, and it was also deeply guided by spirit. By combining our spiritual practices, visualization, prayer, movement, etc, with practical, intellectual knowledge and work, we were able to produce kick-ass content rapidly. 

Not only were we efficient, but we also had FUN. We discovered new ways of working together and with others. We supported each other. We worked smarter, not harder. 

I started realizing how my Aquarian (the rebel archetype) Sun, Aquarian North Node, six signs in Capricorn (the communicator and doer archetype), Projector type, and background in marketing and writing could all alchemize into this beautiful new way of working and marketing. 

Thus, I took on the role of Scribe of the Guides. 

From the Tree of Life, I know that when we use our creative, intuitive minds in combination with our intellectual, intelligent minds, and our subconscious in combination with our conscious minds, we work in the realm of Superconsciousness. This is what I’m here to do. 

Ready to bring in the New Earth, in the New Way? 

Let’s work together.

Send me a Message

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Why Brands of Integrity Need Content Style Guides

by Kristen August 1, 2020

A content style guide is a document that outlines certain aspects of any content that is produced for and by your brand. This is especially important for brands of integrity who want to show their values through their content. It’s what draws your audience in and builds their confidence in you as your relationship with them grows.

Branding is all about creating content that reveals who your company is at its core and magnetizes your target market to you. Once your audience identifies with you, you want them to be able to rely on you to be the same brand at every touch point.

Content style guides are one of the most important documents for new brands and those going through a rebranding. The time investment into creating a content style guide will save you an exponential amount of time as you move forward. You can use this document as an internal guide for your marketing team, for freelancers you work with, and even as a reminder for yourself.

What should be included in a Content Style Guide?

 Your content style guide should be a living document that anyone on your team can read through to find how your brand approaches content. As everything will be recorded in one place, it will help to keep everyone who is creating content for you on the same page. This is especially important if you have remote team members or work with freelancers. 

Your Content Style Guide should include things like:

  • Brand Voice and Tone – This is the personality of your brand. Your tone might be something like ‘flirty and fun’ if you’re an underwear brand or ‘intelligent and straightforward’ if you’re an education provider. Any content should be centered on these guidelines. It should also include word preferences and words that should be avoided. 
  • Brand Words and Terms – These are special words and terms that belong solely to your brand. An example would be a fundraising site using the word ‘Donorbase’, instead of ‘database for donors.’ This keeps your writing unique but keeps the consistency your audience can follow. 
  • Brand Style Rules – Content rules will tell you how your content should look. Things like grammar rules, paragraph rules, spelling preferences, and word choice will be included in this section. 
  • Conscious Language Guide – It’s especially important for brands of integrity and non-profits to use conscious language. This means you are aware of the biases that often are used unconsciously in language and you are working to consciously shift away from using harmful language. An example would be ensuring that you include an option for non-binary in any sex-related form questions. 

Speak to Your Audience Powerfully 

Having a strong, consistent brand voice and tone will help your audience align with your brand message easily and learn to rely on you to deliver that same message at every point. Before you write your brand content style guide, it’s important to consult your brand values. These values should inform your tone, voice, and every word that you write, especially if you’re a brand of integrity. 

If your company is an eco-conscious brand, it’s vitally important that you educate your company about being conscious across the board. If your non-profit supports women entrepreneurs in Uganda, it’s vitally important that you use not only women-positive language but gender-positive language. This goes beyond just positioning your brand to represent a certain ideal but actually living what your values are. 

And customers love brands that live their values.

Ready to tap into your brand power by creating a brand content style guide? I’d love to help you speak your values from the heart, at every touchpoint.  Send me a message to chat about how Copy by Kristen can help your brand communicate authentically. 

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About Me

About Me

KRISTEN KALISEE - SACRED SCRIBE

Welcome, Dear One. I'm Kristen Kalisee, Sacred Scribe, Marketing Consultant, and SEO Specialist. After having worked the 'normal' way for years, I have now found a more aligned method to market. I use my writing skills in combination with my intuitive abilities to channel the voice of a project, enabling its essence to speak what needs to come through in the physical world.

Recent Blog Posts

  • We Can’t Build the New Earth By Working in Old Ways

  • Why Brands of Integrity Need Content Style Guides

  • How to Write Cornerstone Articles that Rank on Google

  • How to Create a Healthy Link Building Strategy

  • Should I Update my Website Content for SEO?

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© Copy by Kristen 2020


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