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Plus 2 Clothing

Plus 2 Clothing is a men’s streetwear brand from Australia specializing in tall styles. They needed a writer to create witty product descriptions that match their strong brand voice.  I studied their company ethos and other product descriptions until I felt I could really drop into the brand voice.

From that place, I was able to write funny and tongue-in-cheek product descriptions aimed at tall Australian men!

Click through the photos before to see some examples

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